Introduction
Rowan Puri has quietly become one of the most influential voices in the commercial music world. As a music supervisor at TBWA\Media Arts Lab, the agency behind Apple’s iconic advertising campaigns, her work has reached millions globally. Her name may not be instantly familiar to the public, but if you’ve ever been moved by the music in an Apple ad, there’s a good chance Rowan Puri had something to do with it.
Early Life and Education
Rowan Puri pursued her undergraduate degree at The George Washington University, majoring in International Affairs and International Business. During college, she hosted a radio show on WRGW District Radio, curating indie tracks and spotlighting emerging artists. This early hands-on experience with music selection and broadcasting laid the foundation for her career in music supervision.
Quick Bio Table
| Field | Details |
|---|---|
| Full Name | Rowan Puri |
| Profession | Music Supervisor |
| Current Role | Music Supervisor at TBWA\Media Arts Lab |
| Industry | Music, Advertising |
| Education | George Washington University |
| Field of Study | International Affairs, International Business |
| Notable Work | Apple’s “The Invincibles”, “Those That Follow” |
| Height | Approximately 5 ft 6 in |
| Estimated Age | Early 30s |
| Net Worth | Estimated $80,000 – $150,000 annually |
| Social Media | LinkedIn, Facebook |
| Hobbies | Music, Film, Creative Arts |
| Public Presence | Maintains low public profile |
Starting Out in Music Licensing
Before becoming a key player in commercial music, Rowan Puri Commercial built her skills through internships with U Street Music Hall, Spirit Music Group, and VICE Media. These formative roles gave her a deep understanding of licensing, artist rights, and the business of music. At VICE Media, she worked as a Music Licensing Coordinator, overseeing projects for over 40 brands and learning how to craft sonic identities for different audiences.
Work at Stones Throw Records
One of Rowan Puri Commercial significant early roles was at Stones Throw Records, a highly respected independent music label. Here, she served as Creative Licensing and Publishing Manager. She handled licensing deals for artists like J Dilla, Madlib, and Mndsgn. Her role wasn’t just administrative; she worked closely with creatives to align music with brand messaging, ensuring both authenticity and effectiveness.
Joining TBWA\Media Arts Lab
In 2021, Rowan joined TBWA\Media Arts Lab as an Associate Music Supervisor and was promoted to Music Supervisor by 2023. Her primary responsibility involves selecting and licensing music for Apple’s global campaigns. Apple is known for its emotionally rich and visually stunning commercials, and Rowan Puri Commercial ability to find the perfect track is key to their resonance.
Notable Campaigns
Among her most talked-about projects is “The Invincibles,” a campaign highlighting accessibility and inclusivity. The commercial received industry acclaim and was shortlisted for a D&AD Award in 2024. Rowan also worked on “Those That Follow,” a 22-minute horror short shot on the iPhone 13 Pro. This film drew from Thailand’s Phi Ta Khon festival and showcased how music could elevate mood, suspense, and storytelling.
Style and Vision
Rowan’s strength lies in understanding the power of music in shaping emotion. She believes music should be more than background noise; it should amplify the message. She’s known for her wide musical vocabulary, blending underground artists with mainstream sensibilities. Her choices reflect a deep respect for both music history and future-forward creativity.
Collaborations and Artist Advocacy
One of the things that sets Rowan Puri Commercial apart is her dedication to artist advocacy. She doesn’t just license music—she builds relationships with artists, often spotlighting lesser-known talents. This approach has helped bring fresh sounds to major commercial platforms while ensuring that artists are fairly compensated and credited.
Skills That Define Her
Rowan’s skillset is broad: she’s a licensing expert, a savvy negotiator, a cultural trend-spotter, and a creative thinker. But perhaps her greatest strength is empathy—knowing how a certain piece of music will make a viewer feel and aligning that emotion with a brand’s vision. It’s a rare and valuable gift.
Social Media and Public Presence
Unlike many in the creative field, Rowan keeps a relatively low profile online. Her professional updates appear on LinkedIn, where she shares highlights from recent campaigns. She also has a personal Facebook account but maintains her privacy. This humility allows her work to speak for itself.
Personal Details
Though Rowan Puri’s exact age is not publicly available, she appears to be in her early 30s. She is approximately 5 feet 6 inches tall with a modest and professional appearance that reflects her grounded personality. She keeps details about her family and personal life private, staying focused on her work rather than cultivating a media persona.
Lifestyle and Net Worth
Rowan leads a career-focused lifestyle, often traveling for shoots, studio sessions, and festivals. While her net worth isn’t publicly listed, professionals in her field typically earn between $80,000 and $150,000 annually depending on their role and projects. Given her position at TBWA\Media Arts Lab and her extensive experience, it’s likely she’s at the higher end of that scale.
Why She Matters
In a media landscape flooded with content, standing out is harder than ever. Rowan Puri has mastered the art of making a brand’s message resonate by pairing it with the perfect music. She brings depth, intention, and human emotion to every commercial she touches.
Conclusion
Rowan Puri might not be a household name, but her impact is undeniable. Behind every emotionally stirring Apple ad, behind every song you Shazam while watching a commercial, there’s likely a thoughtful decision made by her. She represents the new generation of creative professionals who bring both head and heart to their craft. Her story is a reminder that powerful storytelling often starts with a single note.
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FAQs
1. Who is Rowan Puri?
Rowan Puri is a music supervisor known for her work at TBWA\Media Arts Lab, where she curates music for Apple’s global advertising campaigns.
2. What is Rowan Puri’s role in Apple commercials?
She selects and licenses music that aligns with Apple’s brand message, helping to create the emotional tone in their commercials.
3. What are some notable projects Rowan Puri has worked on?
Some of her most well-known work includes Apple’s “The Invincibles” commercial and the short film “Those That Follow.”
4. Is Rowan Puri active on social media?
She keeps a low public profile but shares professional updates on LinkedIn. She also has a personal Facebook account.
5. What is Rowan Puri’s estimated net worth?
While not publicly disclosed, her estimated income is likely between $80,000 and $150,000 annually, based on her senior role and experience.
